IQline
How a full design revamp helped IQline achieve 10x Growth from a stagnant position. See how Kreeya made it possible.
Web, Mobile
Healthcare
B2B SaaS
Growing Business
Boston, MA
Company Overview
IQ Line is a Lab Information Management System (LIMS) designed for a leading healthcare organization, aiming to integrate multiple entities, such as hospitals, insurers, and clinics, into a single, streamlined platform. The system not only automates critical processes like patient management, billing, and reporting but also enhances healthcare delivery with advanced diagnostics, personalized patient care, and AI-driven support.
Challenges
IQline was burdened by an interface that left healthcare professionals frustrated. Accessing patient data was challenging and billing processes took too long, while moving between different modules felt like navigating a maze. The dashboard was overloaded and navigation lacked consistency, and even the diagnostics section proved more confusing than helpful, which delayed patient care. Moreover, onboarding new users was equally difficult, compounding daily challenges. Ultimately, IQline needed a design solution that simplified workflows and empowered its users.
Our Design Approach
Discover
- Discovery workshops
- User Research
- UX Audit
- Heuristic Evaluation
UI/UX Design
- Wireframes and prototyping
- Usability testing
- UI Design
Deliver
- Design System
- UI Screens
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User Research
Understanding the unique challenges of healthcare professionals was essential to developing IQ Line’s Lab Information Management System. Our expert analysis of user behaviours revealed frequent delays in accessing patient data, navigating between multiple entities, and completing administrative tasks.
Pain points Uncovered
- Overloaded dashboard, making critical information hard to access.
- Inconsistent navigation across modules, causing frequent user errors.
- Lack of cohesive design for data management and reporting workflows.
- Complicated diagnostics module, leading to delays in patient care.
- Time-consuming onboarding due to steep learning curve.
Ideate - Prototype - Test
Our expert brainstormed solutions with the iQline team that streamlined navigation and enabled personalized, role-based dashboards. Wireframes showcased a modular, widget-based layout to make workflows more intuitive and user-centric.
Solution
She began with in-depth stakeholder workshops and user journey mapping to understand healthcare-specific needs. This led to a redesign focused on seamless task flows and accessible data visualization, ensuring healthcare providers can manage patient care, billing, and diagnostics with greater ease and clarity.
Role-specific Dashboards for Targeted Insights
- Customized dashboards based on user roles (clinicians, administrators, etc.) to present relevant information and streamline user actions.
- Improvements: Increased task efficiency, improved role-based focus, and reduced information overload.
Introduced an AI-assisted chatbot
- Integrated AI features to assist in diagnostics, delivering real-time support to healthcare professionals.
- Improvements: This automation reduced support tickets by 50%, allowing the team to focus on complex cases and significantly improving the user experience.
Engaging Product Tour
- Introduced an intuitive product tour to guide users through the platform's key features and workflows, ensuring a smooth on boarding experience.
- Improvements: Reduced learning curve, enhanced user confidence, and faster adoption of the platform.
Improved Navigation & Workflow
- Standardized navigation across all modules, making it easy for users to move between sections along with streamlined complex workflows, such as patient diagnostics and reporting.
- Improvements: Increased task efficiency, improved role-based focus, and reduced information overload.
The Impact
After implementing the UX improvements, we tracked several key metrics to measure the impact of our work:
60%
Faster user onboarding for new users
45%
Improvement in diagnostic processing speed
30%
Faster patient data access, quickening treatment decisions
20%
Boost in user satisfaction & efficiency
“
Working with Kreeya was a game-changer for our healthcare platform. Her ability to simplify the user interface led to a 25% increase in user retention. We’ve seen significant improvements in customer satisfaction and engagement thanks to her long-term support.
Tarun Aleti
Co-Founder, IQLine
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