Celito
From concept to completion!
Discover how the Celito platform came to life without the hassle of hiring a designer!
Web, Mobile
Healthcare
AI
SaaS
Growing Business
Boston, MA
Company Overview
Celito is an AI-powered platform designed specifically for pharmaceutical researchers. It enables seamless exploration and analysis of diverse datasets public, private, and custom via a user-friendly natural language processing (NLP) interface. With Celito, researchers can access actionable insights tailored to their pre-launch drug development needs.
Challenges
Celito faced several UX challenges that hindered its ability to empower pharmaceutical researchers. The platform’s cluttered, inconsistent interface and complex navigation led to poor user engagement, forcing researchers to manually cross-reference data. Overloaded screens made it difficult to effortlessly explore diverse datasets and extract actionable insights from AI-powered analyses. These issues underscored the need for a streamlined, intuitive design that could simplify data discovery and accelerate pre-launch drug development.
Our Design Approach
Discover
- Discovery workshops
- User Research
- UX Audit
- Heuristic Evaluation
UI/UX Design
- Wireframes and prototyping
- Usability testing
- UI Design
Deliver
- Design System
- UI Screens
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User Research
After conducting initial user research and gathering feedback from users across different roles, we identified some key UX issues and challenges.
Pain points Uncovered
- Poor User Engagement
- Complex navigation and cluttered interface
- Inconsistency in UI throughout the platform
- Manual cross-referencing of data
- Overloaded Interface leading to confusion.
Ideate - Prototype - Test
Based on the insights, we held brainstorming sessions with stakeholders, generating 50+ ideas focused on simplifying workflows and enhancing scalability. We created wireframes to establish a clear information architecture that minimized redundant steps in claim registration and approvals.
Solution
Through meticulous user research and iterative prototyping, we crafted a streamlined claims platform that simplifies complex workflows. By prioritizing usability and optimizing the information architecture, we enhanced accessibility, making the claims process faster and more intuitive for all users.
Simplified Source Selection Flow
- Redesigned the source selection process to minimize complexity, allowing researchers to identify and select data sources quickly and intuitively.
- Improvements: Reduced cognitive load, faster research initiation, and improved workflow efficiency.
Enhanced Topic Discovery
- Developed a comprehensive browsing experience, enabling researchers to explore a wide range of research topics effortlessly.
- Improvements: Increased engagement, better research coverage, and quicker access to relevant data.
Contextual Suggestions
- Introduced related topic suggestions for each query, helping researchers uncover additional relevant insights.
- Improvements: Enhanced data exploration, reduced research time, and broader dataset utilization.
Integrated References in AI Answers
- Added direct links to references within AI-generated answers, ensuring easy validation and credibility of insights.
- Improvements: Increased trust in AI outputs, streamlined research validation, and reduced manual cross-referencing effort.
The Impact
After implementing the UX improvements, we tracked several key metrics to measure the impact of our work:
30%
Faster research process due to simplified workflows.
40%
Reduction in time spent validating data
25%
Increase in researcher engagement with the platform.
35%
Higher accuracy in AI-responses due to feedbacks
“
Kreeya transformed Celito into the ultimate tool for pharmaceutical researchers. They redesigned the platform to make it intuitive and highly efficient, enabling seamless exploration of diverse datasets. Their expertise in user-centered design has significantly improved research workflows, boosted engagement, and enhanced decision-making for pre-launch drug development.Kreeya's work on our SaaS platform was exactly what we needed. She completely revamped the user experience, making it more intuitive and user-friendly. Her design expertise has significantly boosted user adoption and engagement.
Tarun Aleti
Co-founder, CTO at Celito
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