Identify and Fix UX Bottlenecks Holding Your SaaS Back
Rapid UX audit to find the friction that’s lowering your activation and conversion, with a clear roadmap of fixes.
Context
You have a functioning product, but users seem lost or frustrated, adoption is slow, or support tickets are rising. Your team suspects usability issues but isn’t sure which ones to fix first. In B2B SaaS, unclear navigation or inconsistent design can kill conversions. We help you pinpoint exactly what’s hurting your user experience.
Problems
- Users struggle with inconsistent UI or jargon – they waste time learning the interface.
- Key features are overlooked because hierarchy and labelling are unclear.
- Frustrating workflows (forms, tables, dashboards) are reducing task success and satisfaction.
- Onboarding or trial completion rates are low (few users reach "Aha!" moments).
- No clear priority on what to fix – design debt keeps accumulating.
Leighton Asia’s brand refreshment will help position the company to meet the challenges of future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.
Our Process (Snapshot):
1. Product Walkthrough
We navigate your app like new users.
2. Heuristic Evaluation
Experts apply Nielsen’s usability heuristics (consistency, recognition over recall, error prevention) to flag issues.
3. User Journey Mapping
Identify critical flows (onboarding, core tasks, dashboards) and find drop-off points.
4. Research Synthesis
We compare findings to best practices (form design, mobile UX, etc.) and gather any available user feedback.
5. Prioritised Recommendations
Issues are severity-ranked and mapped to business impact (using a simple HEART approach: e.g. Task success rate, frustration points, etc.).
Deliverables
Audit Report
A concise report listing each issue (with annotated screenshots), severity, and suggested fix.
User Journey Map
Visual flow of key processes with pain points highlighted.
Quick-Wins & Roadmap
A prioritized action plan (short-term fixes vs long-term redesign).
Outcomes
A polished, consistent interface that communicates professionalism. Users find it easier to navigate (faster task speed, less frustration) and prospects trust the product more (improving demo conversion). Anecdotally, startups often see ~30–50% higher demo-to-trial rates after a UI refresh. Faster loading and mobile optimisation (buttons ≥48px boost engagement on all devices. Your design-to-dev workflow also speeds up, since engineers reuse refined components instead of patching old screens.
Explore Other Services
Browse through adjacent services we offer for SaaS and enterprise UI and UX design
UI Modernization
Your app works fine, but looks dated. We modernize its look to help win bigger deals.
Start From Scratch (MVP)
We design the core features first, cut the fluff, and shape a simple product you can launch, learn from, and improve fast.
Design Team Extension
Your team is stretched. We handle design overflow, keep dev moving, and hand over smoothly.
Frequently Asked Questions
How long is the audit?
Typically 2–3 weeks from kickoff to report.
What do I need to provide?
A test login, any analytics data, and a brief on user goals.
Will you change my design for me?
This service identifies issues and solutions; our designers can implement them or hand off to your team.
Is this a consultancy or a deliverable?
You get a detailed report and findings you own; no ongoing retainer needed.