Redesign Core Features to Amplify Clarity and Growth
Rebuild your key workflows with clarity and consistency, ensuring new users and veterans alike love your product
Context
Your product has evolved feature-by-feature. Now navigation is confusing, workflows overlap oddly, and UI styles clash. Users aren’t sure where to go and get slowed down by hidden options or mismatched interactions. This creates frustration and lost deals. A redesign refreshes both UX and UI, realigning the product around real user goals (jobs)
Problems
- Fractured navigation (multiple menus, buried options) makes users feel "lost."
- Duplicate or inconsistent screens (e.g. three ways to edit a record) confuse users and devs.
- Core flows (onboarding, data entry, approvals) require too many clicks/decisions.
- Mixed terminology or UI patterns break the workflow (violates consistency heuristic).
- Low adoption of features that aren't self-evident (users need handholding).
Leighton Asia’s brand refreshment will help position the company to meet the challenges of future, as it seeks to lead the industry in technological innovation and sustainable building practices to deliver long-lasting value for its clients.
Our Process (Snapshot):
1. Discovery
Stakeholder interviews and analytics review to identify user goals (Jobs-to-be-Done). Define success metrics (adoption rate, task time).
2. UX Audit
Combine the audit from service 1, focusing on problematic flows. Identify high-impact issues.
3. Information Architecture
Restructure the menu and page hierarchy around key tasks. Remove duplicate features and simplify choices.
4. Wireframing
Sketch improved flows (e.g. streamlined registration, simplified dashboard). Validate with quick user feedback if possible.
5. UI Redesign
Apply a fresh visual style (from UI Modernization) across all redesigned flows for consistency
6. Prototype & Testing
Build an interactive prototype of the core flows. Test with 2–5 users to ensure clarity (ideally A/B test against old design if time).
7. Iterate & Handoff
Refine, then deliver final mockups and specs, including all states (hover, error messages, empty states, etc).
Deliverables
UX Strategy & Structure
Defines the product structure, navigation logic, and improved user journeys.
Core Experience Design
Translates core workflows into wireframes, final screens, and interactive prototypes.
UI System & Design Library
Updates reusable components to ensure visual consistency across the redesigned experience.
Outcomes
A redesign is the biggest lever to improve adoption and satisfaction. After a successful redesign, you can expect up to 50% faster task completion, higher feature adoption, and stronger conversion of new users (based on benchmarks from past projects). For example, clients often see a 20–30% lift in trial conversion post-redesign. Internally, your product team gains clarity (fewer UI debates) and a stronger foundation for scaling.
Explore Other Services
Browse through adjacent services we offer for SaaS and enterprise UI and UX design
UI Modernization
Your app works fine, but looks dated. We modernize its look to help win bigger deals.
Start From Scratch (MVP)
We design the core features first, cut the fluff, and shape a simple product you can launch, learn from, and improve fast.
Design Team Extension
Your team is stretched. We handle design overflow, keep dev moving, and hand over smoothly.
Frequently Asked Questions
How much of the product experience will be redesigned?
We focus on core workflows first (e.g. signup, main dashboard). UI modernization is included. Additional features are scoped separately.
Will users have to relearn anything?
Our goal is to simplify, not confuse. We minimise change to familiar paths while fixing pain points.
What if we only want UX or UI?
We can tailor to your needs, but real impact comes from addressing both together.
How do you handle data migration?
We work with your developers to ensure data and state logic remain intact in the new design.